商务翻译IWeek4----Unit1商标翻译详解.pptVIP

Unit 1 Translation of Brand Names ;The Top 10 Brands of 2015;Task I 阅读下列广告并思考：商标是什么；品牌是什么？由什么构成？有什么特点？;商标与品牌的关系;商标与品牌的区别;What is a Brand?;Trademark;A good brand name should:;商标的用词特点; According to some researches, favorite Chinese characters are those suggesting happiness, longevity, good luck, fortune, wealth, etc, such as 顺(smoothness)，利(benefit)， 宏(grandness)， 泰(peace)， 祥(auspiciousness)，金(gold)， 鑫(prosperity)，福(happiness)， 寿喜(longevity)，乐(pleasure)，美(beauty)，吉(luck), etc. Some Chinese brand names like 喜临门(happiness and joy coming to your house)， 红双喜(double happiness)，东来顺(su