外文文献翻译要点.doc

（本科毕业论文） 外文文献及译文 题目：Marketing Strategy 专业名称： 市场营销 学生姓名： 马莉娜 指导老师： 田 英 毕业时间： 2015年6月 Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to mak