HNDMarketingAnIntroduction市场学导论报告作业答案.docVIP

1 please describe the purpose and importance of marketing research to organisations.(expected response:approximately 200 words) Answering this question youll be asked to interpret the meaning of marketing research first, then explain the importance of marketing research. An explaination of the importance of marketing research to include points such as: Definition of marketing research ??? ? Marketing research is a method or instrument by gather(collect), sort(process), analyse, interpret information and finally draw an useful conclusion the companys marketing strategy will benefit from. Ex