参考资料--BC模式下的退货流程分析及其优化.docVIP

湘潭大学学年论文 题 目： B2C模式下的退货分析及策略优化 学 院： 商学院 专 业： 电子商务 学 号： 2009131822 姓 名： 钟贤江 指导教师： 颜长春 完成日期： 2012/3/22 B2C模式下的退货分析及其优化 摘要： 随着电子商务的飞速发展和消费者维权意识的不断提高，B2C模式下的退货问题日益突出，退货逆向物流也越来越受到电子商务界的重视。本文在阐述B2C模式下退货管理重要性的同时，分析了电子商务坏境下退货逆向物流的特点，探讨了B2C模式下的退货管理运作模式和优化策略。 关键词：B2C 退货逆向物流 退货策略 Abstract: With the fast development of electronic commerce and the consumer rights protection consciousness rise ceaselessly, the B2C mode return issues have become increasingly prominent，Reverse Logistics also increasingly subject to the attention of e-commerce sector. This article analyses the importance of returned purchase management under B2C mode, as well as analyses the characteristics of reversed logistics of returned purchase in electronic commerce environment, and also study the mode operation of returned purchase management and optimization strategy. Keywords: B2C Return reverse logistics Return policy 目录： 1 引言··················································4 1.1 研究背景··············································4 1.2 研究现状··············································4 1.3 论文研究方法和观点····································4 第一章 B2C模式下的退货管理的重要性···························5 第二章 B2C模式下的退货逆向物流特点···························5 2.1 全球化·················································6 2.2 网络化·················································6 2.3 个性化·················································6 2.4 不确定性···············································6 第三章 目前我国B2C模式下的退货问题···························6 3.1 缺乏相关法律法规。······································6 3.2 重视度不够··············································6 3.3 缺乏退货逆向物流信息系统································7 3.4 第三方物流·············································7 3.5 专业性人才不足·········································7 3.6 验证过程复杂化············