社交信直播课堂.pptVIP

第12章 社交信直播课堂 Goodwill Correspondence  Introduction The purpose of goodwill messages is simply to generate good feeling between people who do business together. They show that you are not just interested in making money out of others, but that you genuinely care about them, whether employees or clients. Goodwill correspondence may also be useful in a material way. A message to an employee stating your appreciation for their hard work will help your relationship with that person, and is likely to lead to that person continuing to work hard. The usefulness of goodwill correspondence is, however, a byproduct, rather than its primary purpose. Introduction 常见社交信可包括以下几类： 感谢信 letters of thanks 祝贺信 letters of congratulation 邀请信 letters of invitation 慰问信 letters expressing sympathy 感谢信letters of thanks 简短地写一封信说声“谢谢”，能使双方的业务关系朝着良性的方向发展，使您在客户心中树立良好的形象。感谢信必须写得真心实意，若是对方怀疑你有招揽生意的动机，就会产生反感。 感谢信letters of thanks 1、致客户 who has made a first order who has made a very large order who has made an order after a long period of silence who has paid a long-overdue bill who is consistent in paying on time 感谢信letters of thanks2、致雇员 who has made a special effort (致做出特别贡献的员工) who has made particularly valuable suggestions (致提出宝贵意见的员工) who has produced consistently good work (致历来工作出色的员工) 感谢信letters of thanks 3、致朋友 who has given you a present (致赠送了礼物给你的朋友) who has done a favor (致对你提供了帮助的朋友) who has shown hospitality (致对你热情款待的朋友) Useful expression 1. I enjoyed …. (我对…感到很高兴。) 2. Thank you so much for your hospitality … 3. Thank you very much for all your help … 4. I was delighted to … 5. I was very impressed with … (我对…印象深刻) 6. I do appreciate your thoughtfulness/willingness ….. (我对你的考虑周到和乐于帮助非常感激。) 7. Once again let me express my thanks to you for …. 感谢信例文 Dear Mr. Jackson Now that I am back in Beijing, I feel that I must write to thank you most warmly for all the kindness and hosp