中国游客赴泰国普吉岛spa旅游影响因素的研究.pdf

Abstraet Abstract Thailand is a traditional tourist for its advance location， natural landscape， cultural resources，resplendent and magnificent Buddhist temple，beautiful imperial palace，virtuous and honest local traits，grand mountains，silver white sand beach and SO on．As the advantages of the rich resources，the joint efforts of past generations tourist and grasp of the history opportunity．Thailand tourism industry could develop with a fast pace and had tumed into the country’S pillar industry was always playing an important role in the national economy． Phuket is Thailand’S largest island， is located in southern Thailand，there is 867km from Bangkok to Phuket．Phuket is Thailand’S only provincial island territory， Phuket is known as the pearl of the Andaman Sea．SPA is very famous around the world in Phuket， attracting countless visitors to here． The first part is an introduction，describes the background and significance of the topic，the literature review and research ideas；second part describes the relevant concepts and theories；third part describes the current tourism development in Thailand SPA， mainly elaborated in Thai tourism cooperation and the status quo of Chinese tourists to Thailand SPA tourism；Part IV analyzes the influencing factors of Chinese tourists to visit Phuket SPA tourism；Part V gives the upgrading of Chinese tourists to visit Phuket SPA tourism strategies，respectively，from Government and business perspective were analyzed． Key words：Chinese tourists；Thailand SPA；factors；Phuket 万方数据 目录 目录 第一章绪论????????????????????????1 第一节选题的背景与研究意义???????????????????l 一、选题的背景???????????????????????????????1 二、选题的意义??????????????????????????????．．1 第二节研究综述?????????????????????????2 第三节研究目标与思路??????????????????????3 一、研究目标???????????????????????????????．．3 二、研究思路???????????????????????????????一4 第四节研究方法与创新??????????????????????4 一、研究方法???????????????????????????????．．4 二、本文的创新之处????????????????????????????．．5 第二章 基础分析?????????????????????6 第一节相关概念???????????????????