学年论文-兴文石海旅游产业的营销对策研究.docxVIP

兴文石海旅游产业的营销对策研究作者姓名： 专业班级： 2 指导老师： 摘要中国旅游产业初始发展是以观光旅游产品为切入点的，以中国历史文化为主体的观光性产品的市场垄断性对中国旅游产业的快速发育起了重要的作用。然而在经过快速增长期之后，观光产品自身特点决定了中国旅游产业仅靠这一旅游产品难以在国际上形成规模化的发展，转型期的中国旅游业随着市场的成熟和旅游者消费的多样化，在产品形式上表现为由落后、单一的旅游观光产品向满足多种需求的主题产品、观光度假产品和个性化产品过渡。本文主要对兴文石海的旅游产业的发展做了一个简单的研究和探讨。根据在兴文石海生活的了解，对兴文石海发展旅游产业现状和不足进行了分析，并对现在旅游消费者的一个心理状态做了一个简单的分析。根据这些分析，对兴文石海的旅游产业的发展的营销策略做了一个研究和探讨。希望借着本文，能够对兴文石海的旅游产业的发展起到一定的作用，由此来带动兴文经济的发展。关键字：兴文石海、旅游产业、发展、营销策略Xingwen Shihai service tourism industry marketingcountermeasure researchAbstractThe Chinese traveling industry initial development is take the sightseeing trip product as the breakthrough point, grew fast take the Chinese history culture as the main body sightseeing products market monopolization to the Chinese traveling industry the vital role. However after passing through the fast rise period, sightseeing product own characteristic had decided the Chinese traveling industry only depends on this tourism product internationally to form the formalization with difficulty the development, The transition period Chinese tourism the diversification which mature and the tourist expends along with the market, formally displays in the product for by backwardness, the sole sightseeing product to meets many kinds of needs the subject products, the sightseeing to take vacation the product and the personalized product transition.This paper focuses on the tourism industry of Xingwen Shihai service on the development of a simple research and discussion. According to the life of Xingwen Shihai service knowledge and understanding of the tourism industry of Xingwen Shihai service development present situation and the insufficiency was analyzed, and the tourism consumers now a psychological state in a simple analysis. Then thanks to the analysis of the tourism industry of Xingwen Shihai service of the development of the marketing strategy made a research and discussion. Hope to take this paper, to the Shihai service Xingwen of tourism industry plays a certain role in d