孙远工具箱.docVIP

孙远的工具箱 传媒类 1．宣传技术(propaganda techniques) Today’s Advertising Propaganda is not just the tool of totalitarian governments and dictators. Rather, propaganda is all around us—in the form of commercials and advertisements. The author of this selection shows how Madison Avenue uses many of the techniques typical of political propaganda to convince us that we need certain products and services. American adults and children alike, are being seduced. They are being brainwashed. And few of us protest. Why? Because the seducers and the brain washers are the advertisers we willingly invite into our home