中小企业品牌战略.docVIP

中小企业的品牌战略 3 中文摘要 摘 要 随着现在人们的生活水平的提高，同类型产品之间的差异越来越小，市场竞争逐步发展成品牌竞争，越体现出了品牌的重要性，随着市场的竞争愈演愈烈，品牌已经是占领市场的非常重要工具，是整个企业的核心资源。在经济全球化的今天，我国小型和中型的企业在全球竞争中生存，必须走品牌战略，企业只有创造持久优势的品牌，可以立于不败之地。对品牌管理结合国内外小型和中型的企业品牌战略的经验，针对存在的问题进行分析，并提出了相应的对策。 Along with the development of the era, great changes have taken place in market environment, the differences between the products of the same type is more and more small, with the improvement of peoples standard of living and the need to, market competition is brand competition gradually, the more reflects the importance of the brand, with the increasingly