国际营销英语考试题.docVIP

1. In PLC， is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. At this stage, competition increases as rival firms fight for a bigger share of the market. Profits levels off or decline because of increased marketing outlays to defend the product against competition. Introduction B. Growth C. Maturity D. Decline 2.In BCG Matrix, the business with high market share and low market growth was called Stars B. Cash cows C. Problem children D. Dogs 3.A manufacturer of air conditioner guarantees that they will repair the air conditioner for