台州吉利汽车公经营现状和对策论文.docVIP

台州吉利汽车公司经营现状和对策 【摘要】在汽车竞争同质化的今天，谁在创新谁就赢得了市场先机。从民营造车的非议，到百万征标的哗然；从模访造车，到自主创新；从零起步到十年征程的百万用户，吉利的每一步都让我们为自主品牌的崛起而感到骄傲。策略 现在，消费者买车越来越看重服务质量，这种服务不仅体现在售后，还体现在售前和售中。对厂家和经销商来说，服务是营销的重要手段，同时也将成为利润的主要来源，所以说，服务才是他们赖以生存的生命线。提高服务质量，喊一句口号很容易，关键是要落到实处，让消费者得到实惠，这就需要一种制度性的安排进行保证。 /view/722819.html. [2]于江清，吉利汽车公司竞争战略研究[D].西南财经大学硕士学位论文，2004. [3]吉利集团官网，吉利集团介绍[WB/OL]. /general/intro.html. [4] 谭昆智.现代企业营销创新[M].中山大学出版社，2007,1：35～212. [5] 吴健安.市场营销学[M].高等教育出版社,2000：25～133. [6] 吴有富,陈霓.整合营销[M].上海外语教育出版社，2006,9：1～99. [7] 陆少俐.市场营销学[M].北京：企业管理出版社，2001. [8] 菲利普?科特勒著，梅清豪译，《营销管理》上海人民出版社，2003 [9] 李倩茹.新产品开发、定位和营销[N].广东经济出版社，2002. [10] 王晓峰.试析市场营销人员自我提高的阶梯[J].中国市场，2009. attitude, experience has many not ordinary of honed, also harvest has many not ordinary of results, get has leaders at all levels and police peer of full certainly and consistent praise, also get has XX people of recognized, many comrade in Conference task end of Flash, has is tears. 　　This time our Organizations reportage, interviews, references to XX meeting, many people recall the joy of success, also shed tears of guilt because of the lack of family responsibilities, which we were very moved. That the construction of the social security prevention and control system in the province yesterday morning on a teleconference, XX, overall experience was introduced, I assume the XX, level of production control system of reporting experience through multimedia and video report a comprehensive picture, just a 40-minute film, received very good results, and the response was good. From Mr Leahy, Secretary of the Governor of Chen Qiufa, Su Hongzhang, Secretary to the delegates from the provincial Department of public security to leaders of other participating departments, unanimously affirmed and praised. Participants generally agreed that the XXs experience from content to form, reflecting the level of national model, I feel very content, havent seen enough. Mr Leahy, Secretary, said experience on the XX vivid a