我国经济型连锁店核心竞争力研究.docVIP

摘 要 随着国内经济和旅游业的发展，经济型连锁酒店日益成为人们出行住宿的选择，这给经济型连锁酒店带来了极好的发展机遇，我国经济型连锁酒店得到了快速的发展。与此同时，国外品牌经济型连锁酒店纷纷融入中国市场，占领了一定的市场份额，并不断的扩大市场。经济型连锁酒店市场的竞争越来越激烈，并呈现出经营管理标准化、经营模式连锁化、经营服务品牌化等发展趋势。而我国经济型连锁酒店在发展的过程中也呈现出一些问题，如缺乏规范的管理、专业人才和高级管理人才不足、缺乏规模效应、市场分布不均衡、缺乏特色等等，严重影响我国经济型连锁酒店的市场竞争力。如何构建和提升经济型连锁酒店的核心竞争能力显得非常紧迫和具有现实的意义。 本文首先结合国外经济型连锁酒店成功发展的经验，利用波特的五力模型对我国经济型连锁酒店行业竞争环境进行分析，同时对我国经济型连锁酒店进行SWOT分析，归纳出我国经济型连锁酒店的发展趋势。其次，在核心竞争力理论的指导下，根据经济型连锁酒店自身的特点，提出经济型连锁酒店核心竞争力构成要素为：营销能力、管理能力、文化能力、品牌能力和人力资源能力，这些要素之间互相影响，构成经济型连锁酒店核心竞争力体系。此外，结合运筹学相关理论，建立经济型连锁酒店核心竞争力评价模型并对评价结果进行处理。此外，本文以如家快捷酒店为案例，介绍了“如家”发展概况并对“如家”核心竞争力进行分析。最后，以上面分析为依据，提出我国经济型连锁酒店核心竞争力培养与提升的一些建议和对策：进行差异化经营；加强成本管理，强化核心竞争力；创新经营模式，加强资源整合；注意提高服务质量，提高顾客服务水平等。 关键词：经济型连锁酒店，核心竞争力，构成要素，培养与提升 ABSTRACT With rapid development of domestic economy and tourism, economy hotel has increasingly become the choice of travelers. It’s an excellent opportunity for the development of Chinese economy hotel. At the same time, foreign brands have integrated into the economy hotel market in China, and constantly exaggerate the market. Chinas economy hotel market competition is becoming fiercer and fiercer, and showing a standardized business management, business model chain, business services brand, such as brand development trends. There are some problems in Chinas economy hotel , such as lack of standardized management, professional talent and senior managers, lack of scale effect, unbalanced market, lack of features and so on, which seriously affected the development of Chinas economy hotel . Thus it has significant theoretic and realistic meanings to explore how to build and enhance the core competitiveness of Chinas economy hotel. This paper firstly combined with foreign economy hotel experience, using Porters Five Forces Model and SWOT to analyze competitive environment of Chinas economy hotel. Secondly, considering the theory of core competence and the characteristics of economy hotel, this paper generalize elements of economy hotel ‘s core competence: