第1章统计和统计数据解析.pptVIP

* Data facts or information that is relevant or appropriate to a decision maker Population the totality of objects under consideration Sample a portion of the population that is selected for analysis Parameter a summary measure (e.g., mean) that is computed to describe a characteristic of the population Statistic a summary measure (e.g., mean) that is computed to describe a characteristic of the sample * :1, 1, 3 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * :1, 1, 3 * :1, 1, 3 * 电话调查 (telephone survey) 调查者利用电话与被调查者进行语言交流以获得信息 时效快、成本低 问题的数量不宜过多 您好! 我是××调查公司的调查员… * 电脑辅助调查