基于顾客购买意向的字号餐饮企业知识管理战略.docVIP

基于顾客购买意向的老字号餐饮企业知识管理战略摘要：近年来，我国许多著名的老字号餐饮企业经营状况不佳，营业收入不断下滑，甚至出现入不敷出现象，在市场竞争中处于不利地位。老字号餐饮企业不仅属于劳动密集型企业，更是知识型企业，只有实施知识管理才能提高其竞争力。通过实证研究，证实了知识管理对老字号餐饮企业经营和发展的影响，进而提出了老字号餐饮企业知识管理的实施策略。 　　关键词：老字号餐饮企业；知识管理；购买意向 　　Abstract: 　　In recent years,many Chinese traditional renowned restaurants has not done well in their operation and their revenue constantly decreased, even unable to make ends meet and rather disadvantageous in food and beverage market. This paper holds that the Chinese traditional renowned restaurants are not only the companies characterized by labor intensity but also belong to know