园林毕业论文 古田发展茶树菇种植的营销对策分析.docVIP

古田发展茶树菇种植的营销对策分析 摘要 随着科技的发展和生活水平的不断提高，人们的生活在不断的转变，绿色健康原生态茶树菇一种高蛋白，低脂肪，无污染，无药害，集营养、保健、理疗于一身的纯天然其价格不太高而且美味很符合现代人的消费理念和饮食标准茶树菇Abstract With technological development and continuous improvement of living standards, the concept of peoples lives and health awareness are constantly changing, They abandoned looks good, the body is full of colors, hormones unhealthy food, into the green, healthy, original food. Agrocybe as a high protein, low fat, no pollution, no injury, set nutrition, health care, physical therapy in a pure natural original ecology of food, Plus the price is not too high and the delicious, nutritious, it is in line with modern concepts of consumption and dietary standards. In this paper, Agrocybe Gutian County, planting and sales for the study, analysis of the products market value and the current demand, and should be shipped SWTO comprehensive analysis and marketing theory,Internal and external environment through the Agrocybe and relative to competitors strengths, weaknesses were analyzed, and the corresponding marketing strategy program to expand domestic and foreign markets Agrocybe products. This thesis consists of six parts. Among them, the first part of the main topics of the background and significance of the study, related scholars a brief description; The second part of the introduction of Agrocybe, including its cultivation technology and medical value, nutritional value and environmental value; The third part is the analysis of the status Agrocybe study the needs of domestic and international market conditions; fourth part describes the main domestic and foreign Agrocybe micro environment and macro environment and SWOT analysis of the structure; fifth part is to Agrocybe recommendations of the foreign markets, marketing strategies; the sixth part of the conclusion of the paper summarizes the theoretical knowledge learned and the practical application of a combination of problems. Key words: Agrocybe; market value; market demand; marke