Product Life Cycle THEORY (国际贸易-英文)产品生命周期理论.pptVIP

The Product Life-Cycle Theory The product life-cycle model of trade (PLC) (PCT) Product Cycle Theory Why? Consider: “The model (PLC) claims that many products go through a trade cycle, during which the United States is initially an exporter, then loses its export markets and may finally become an importer of the product. ” ——Louis T. Wells, JR * OUTLINE Background Brief Introduction Stages of the Product Cycle Trade Implications of Product Cycle * I Background Factor Endowment Theory assumed that: same technology in production; production function(生产函数); kin