FedEx客户满意度调查案例.pptxVIP

FedEx客户满意度调查案例内部资料，请勿外传China South Results - Overall Measures FedEx DHL UPSTop Box ScoreCVA Wave 9 ResultsChina South Overall Measures – Top 2 boxesBase: All respondents (users of past 12 months)% Quality Pricing ValueFedEx leads in both quality and value, but lags behind in pricing.Research Team – APAC MarketingOct 2005Page Market Position - PQ Chart for China SouthUnattractive(High)PerceivedPricingAttractive(Low) FedEx is at a share losing position, since its price is perceived as a bit higher than customers think its s