大学外院营销方向课后习题2(含答案).docVIP

Chapter 2 – Developing and Implementing Marketing Strategies and Plans True/False Questions 1. The task of any business is to deliver customer value at a profit. 2. A core competency is fairly easy for competitors to replicate in a free marketplace. 3. Good mission statements focus on a limited number of goals and define the company’s major competitive spheres. 4. A strategic business unit SBU has its own set of competitors, distinct from other SBUs in the company. 5. Acquiring a supplier is a growth strategy that is achieved through integration. 6. Microsoft is a huge firm which noneth