毕业设计（论文）-基于JSP的B2C在线购物网站平台构建.doc

2011届毕业生 毕业论文 题 目: B2C在线购物网站平台构建 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 教 授 2011 年 6 月 3 日 摘 要 B2C模式是我国最早产生的电子商务模式，以8848网上商城正式运营为标志。由于这种模式节省了客户和企业的时间和空间，大大提高了交易效率，特别对于工作忙碌的上班族，这种模式可以为其节省宝贵的时间。但是在网上出售的商品特征也非常明显，仅仅局限于一些特殊商品，例如图书、音像制品、数码类产品、鲜花、玩具等等。这些商品对购买者视、听、触、嗅等感觉体验要求较低，像服装、音响设备、香水需要消费者特定感官体验的商品不适宜在网上销售，当然，也不排除少数消费者就认定某一品牌某一型号而不需要现场体验就决定购买，但这样的消费者很少，尤其在我国产品质量管理体系并不完善，人们更愿意相信自己的体验感觉来决定是否购买。所以，到目前为止，B2C市场上成功的企业如当当、卓越，都是卖一些特殊商品的。 Title Online shopping website platform construction B2C Abstract B2C model is the first generation of e-business models to operate 8848 marked the official online store. Because of this mode of saving consumers and businesses time and space, greatly improving the efficiency of the transaction, especially for busy office workers, this model can save their valuable time. But the characteristics of the merchandise for sale online is also very clear that only limited to some specific commodities such as books, audio and video products, digital products, flowers, toys and more. These goods to the buyer to see, hear, touch, smell and other sensory experience, less demanding, such as clothing, stereo equipment, perfume needs of consumers of goods suitable for a specific sensory experience in online sales, of course, does not rule out a small number of consumers identified a model without the need for a brand-site experience to decide to buy, but that consumers rarely, especially in our products quality management system is not perfect, people are more willing to believe that their experience feelings to decide whether to buy. So far, B2C market, successful companies such as Dangdang, excellence, are selling some special commodities. Based on the construction of e-commerce sites