3product presentation.pptVIP

Business Interpretation II Product presentation By Lisa Yu 2011 objectives Learning Objective 1．To talk about specifications and sizes of products 2．To describe the features of products 3．To make a brief product presentation Creating a Product Presentation Product presentations are an important part of selling a product to prospective customers. In many cases, this will be the customers first introduction to your product and potentially your company. Proper preparation is vital to presenting your product in the best light possible. The objective of the product presentation is different depending upon the target audience and the presentation should be adjusted accordingly. It is important to know your audience and why they are interested enough to hear your presentation. Factors to consider Objective--Whats the purpose of your presentation? Is it to inform, persuade, or entertain? Target audience--Who are you giving the presentation to? What are their needs and immediate concerns? What are their individual goals? Target presenter--Who will be giving the presentation? (Yourself, a sales person, a company executive?) outline 1) Introduction--The speaker introduces themselves, and the main points covered by the product presentation. This is where you want to attract your audience and tell them what is in it for them. 2) Positioning--Successful products have a unique technology or positioning that sets them apart from other products on the market. You are supposed to introduce this aspect of your product so as to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. 3) Product description--Clearly describe your product in terms that your audience will understand. It may be helpful to have a chart showing the products components. You want to give the audience a frame of reference for the features and benefits that they are going to see. Show how the product inte