厦门华侨电子股份有限公司发展战略研究——一个波士顿矩阵（BCG）具体应用实例.pdfVIP

Abstract Since the Price War several years ago，then the antidumping War aimed at Chinese television enterprises from United States and Europe Union，the Chinese television enterprises have been in the center of public opinion．As a typical enterprise in these Chinese television enterprises，Xiamen Overseas Chinese Electronic Co．Ltd(XOCECO) has ever create many No．1 in the technical field．However,it embarrassed the situation like too small scale,performance undulation,NO．2 group．Some problems such as lack of capital，high debt rate，and weak management haye made XOCECO in difficulty to develop．This paper adopts the presently available and most widely used analytical tool， The BCG Growth—Share Business Portfolio Matrix mCG)．From the angle of the capability ofcreating margin and the status in market，analyze the resource distribution and obtain．The key point is to improve the products structure，exploit sub—market and export market，develop new products．Then design the infrastructure of the company’s development strategy and corresponding implementation aspects． The conclusion of this paper is：1．There is no‘‘cash COW’product in this company, SO no money could be used to support the‘question”products like color TV and vehicle-carried product．The way to invest is from external financing and debt．The holding fxom China—Display alleviates the development problem．2．This company should catch the opportunity outside and focus on development of the flat TV according to the current resource．At the same time，the company should abandon some businesses that lose money and unrelated to the core business．It should pay attention to the exploiture ofnew product and new market．And the common product submarket should be penetrated from marketing management．3．The company should equipoise the three development levels and get power to achieve the strategy ofpersist rise． Keywords：Television；Enterprise；Strategy 图2．1 图2．2 图3．1 图3．2 图3．3 图3．4 图3．5 图3．6 图5．1 图5．2 图5．3 图5．4 图S．5 图5．6 图5．7 图5．8 图5．9 图5．