【Ks5u首发】【优化方案】2014-2015学年高一下学期英语(人教版必修三)Unit4SectionⅡ课时作业 Word版含答案.docVIP

【Ks5u首发】【优化方案】2014-2015学年高一下学期英语(人教版必修三)Unit4SectionⅡ课时作业 Word版含答案.doc

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【Ks5u首发】【优化方案】2014-2015学年高一下学期英语(人教版必修三)Unit4SectionⅡ课时作业 Word版含答案

Ⅰ.阅读理解e FIFA Confederation Cup in June 2013 and the FIFA World Cup in 2014.Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders. In 2009,the Brazil passed the Brazilian Olympic Act and the so-called World Cup Law in 2012,which are designed to fight ambush marketing and digital piracy,and regulate advertising in and around official sporting sites. The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s preexisting legislation in this area,the so-called Pele Law.For example,the World Cup Law bans anyone but the official broadcaster from using images of events.However,it does permit use for non-commercial purposes.It also requires that FIFA or its local broadcaster provide highlights up to two hours after each match.Other items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks. The Pele Law permits,as an information right,both access to sporting sites and the use of images for journalistic purposes.It is,however,unlikely that such an understanding will be gained in relation to the World Cup Law which governs access to and use of images specifically in relation to the FIFA World Cup 2014.Although the Brazilian Olympic Act regulates the IP rights(知识产权)relating to the 2016 Olympic Games in Rioy a key role in bringing in funds.If past experience is anything to go by,Rio 2016 not only promises new sporting achievements,but also the breaking of new records in terms of profits from the sale of broadcasting and other media rights. 【解题导语】 2016年巴西奥运会来临之际巴西政府通过《世界杯法》和《贝利法》努力保护投资者和广播电台的知识产权。________.解析:选D。推理判断题。第一段中的“Brazil has taken steps to increase the economic profits by safeguarding the interests of broadcasters and funders.”可知巴西将会从2016年奥运会中获得经济增长。故选D。________. ith the event’s marks 解析:选A。推理判断题。由文中第二、三、四段可知A项正确。________.ct the interests of IP right owners C.the preparations that Brazil is making for the 201

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