商业特许经营的本质和其突出问题的研究.pdf

Abstract Firstly，the part erie of the thesis is a summary current main standpoint about the essence of the franchising．The next in order,there is a conclusion that the essence of the franchising is the organic integration of the intangible assets and the conduct of charter have a property of operation of intangible assets by analysis and argumentation．After，there is other conclusion that the franchisina is rather pdncipte and strategy of conduct than marketing means Or mode by the argument about the core competence of the franchising enterprise．Then， commence from the economic rental theories．drawing a conclusion that franchising is management method of obtaining economic rent by charter．End， summary and conclusion：putting forward a brand．new theory about the essence of franchising，namely：in order to win the market competition，conductor rents the integration of the intangible assets～．charter that represent the cOre competence of the franchising enterprise，is a kind of more advanced leasino business model that melt and integrate financing，obtaining talent and materiaI assets． The part two．setting out from the essence of franchising firstly author establish the theoretical price model of econometdcs by the research the valuation problem of inside value of charter．the model give a calculated reference to the problem of regWation of finance and fair transaction to charter． The most important，is that the model provides the powerful internality support for making sure healthy and stable development of he system of franchising by II calculating the biggest scale of finance of charter to keeping and preventing the prevention malignant behavior and intention for finance and extending of franchising enterprise．After,there is a discussion about financial problem of capital operation of leasing property that have a important character of finance capital—and put forwards supervision measures which core comprises compulsory lever rates of finance and accounting，information public