8August,2011.docVIP

8 August, 2011 DDB 上海：让网民们从“纯果乐”中寻找钻石 2011年8月8日，报道自上海 近日，DDB集团上海分公司，在中国的视频分享网站优酷和微博网站新浪微博上，为“纯果乐”发布了一段新的病毒视频，用于推广这一品牌新的“瓶盖之下”的文宣。纯果乐的新广告活动“再来一瓶，再爱一次”，给予了消费者赢取奖励的机会：它可能是再来一瓶免费的纯果乐，更加幸运的话，也可能是一枚高贵的名牌钻戒。这些奖励将印在每一瓶纯果乐的瓶盖内侧。 围绕着“各种形式的爱能实现什么”这一主题，这一病毒视频通过幽默诙谐的方式，描绘了数对类型各异的情侣是如何在饮用纯果乐时赢得钻石戒指的过程。纯果乐的广告会播放至九月。在这一视频上线不到一周的时间里，它就获得了超过300万的观看数。而目前，它的观看人数已经超过了750万人次。 点击此处观看视频： /v_show/id_XMjkwODE1ODg4.html 信贷方: 客户: 百事公司中国分公司 创意机构: DDB 上海分公司 About DDB China Group DDB China Group is a full service agency incorporating DDB, Tribal DDB, RAPP and DDB Guoan. Services include advertising, direct marketing, interactive, design and sales promotion. We believe that “creativity is the most powerful force in business”. We use creativity to develop ideas that people want to play with, participate in and pass on. DDB China Group is one of the most awarded creative agencies in China and consistently ranks in the top 10 rankings, as determined by the Longyin Review and China Advertising Magazine. In 2010, DDB China won a Gold Lionat Cannes for its Green Pedestrian Crossingcampaign for the China Environmental Protection Foundation – the second only Gold Lion ever awarded to an agency in Greater China. The campaign also went on to win a Grand Prix at the 2010 UK Green Awards and the 2010 China 4A Golden Seal Creative Awards. At the 2010 Campaign Agency of the Year awards, DDB China Group Shanghai was named Greater China Creative Agency of the Year, while Tribal DDB Shanghai was named Greater China Digital Agency of the Year. Our Chief Creative Officer Michael Dee was awarded Greater China Creative of the Year. President and CEO Dick van Motman was also the first expatriate to be awarded “Most Outstanding Person of the Year” by CCTV and China Advertising in 2010. The Management Team consists of CEO and President of Greater China Dick van Motman, Chief Creative Officer Michael Dee, President of DDB Group Shanghai Jesse Lin, Managing Director of Tribal DDB Shanghai JitHoong Ng,and Vice Pres