(word)餐饮主题活动.docVIP

论文题目 关于餐饮主题营销活动的探索 姓 名 周海全 男 30岁 职 位 餐饮总监 单 位 宁海开元新世纪大酒店 地 址 浙江省宁波市宁海开元新世纪大酒店 电 [中文摘要] 主题营销活动是饭店餐饮激活市场的促进剂，能够促进内部创新，提升餐饮综和竞争力，是提高饭店餐饮知名度，打造饭店餐饮品牌的主要途径之一。饭店餐饮主题活动往往以美食节、酒水节、节日专题活动等形式进行，挖掘名人、名料、名著、名节、名菜等知名效应，能在短期内促进餐饮整体销售，为饭店带来丰厚的经济利益和社会利益。策化餐饮主题活动需要有广泛的征对性、系统性、专业性和强烈的特色化、个性化、生态化才能在激烈竞争的餐饮大军中脱颖而出。我以为策划一个成功的餐饮主题活动需要秉承以下几个要素：第一、三早原则：即早策划、早启动、早受益；第二、科学定位；第三、经营亮点；第四、优化品牌。每一个餐饮主题营销活动的策划运作都是一次酒店产品整体打包销售的过程，需要各部门的协作，需要全员促销，才能获得实际效益。 [关键词] 三早原则、科学定位、经营亮点、优化品牌。 目录 摘要--- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- 1 目录--- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- 2 1三早原则--- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- ---3 1.1早点策划--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 3 1.2早点启动--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 4 1.3早点受益--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 4 2.科学定位-- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- ---4 2.1科学定位--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 5 2.2注重实效--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 5 3.经营亮点-- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- ---6 3.1开拓创新--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 6 3.2塑造亮点--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 7 4.优化品牌-- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- ---8 4.1品牌经营--- --- --- --- --- ------ --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- 8 4.2注重公关--- --- --- --- --- ------ --- --- --- ---