山东省大学生消费调查和引导策略研究.pdfVIP

Abstract Consumption means the process of people’S consuming material products and labor in the material and labor production and life．In their daily lives，whether it’S the satisfaction of requirements of material life，comfort and convenient services，or the provision of social and cultural life，etc．，people can not be separated from consumption．Therefore，consumer behavior is a universal phenomenon．In the Consumer groups，young people，especially college students are the main force，their consumer price index will certainly have a certain impact on socio．economic．University Students consumption means the institutions of higher education students consumption of material goods and spiritual products for meeting their needs in the process of study and life．There are usually two different situations on the consumption problem，one is the reasonable or moderate consumption，the other is excess or over-consumption．University Students consumption also exists these two problems． Shaping and cultivating University Students’consumption directly impact the formation and development of their world view，then develop an important impact on the moral conduct throughout their lives．Immature Consumer psychology and the impact of social adverse consumer attitudes，can easily make college students develop wrong consumer attitudes and bad consumer behaviors．Carefully studying contemporary college students’bad consumer behavior and habits，analyzing their causes and putting forward practical and effective consumer education and guiding strategy are important subjects of strengthening undergraduate educmion at this stage．It have important theoretical and practical significance on guiding University Students to consumpt rationaliy，setting an scientific consumption concept，cultivating good quality，achieving the goal of all-round quality education of comprehensive colleges and and SO On． Targeting college students in five universities in four cities of Shandong Province：Jinan， Qingdao，Zibo，Jining fo