农业发展银行德清县行实施客户关系管理的探讨.docVIP

内 容 摘 要 随着粮食流通体制改革的深化，政策性业务逐步减少而商业性业务大量增加，与之对应的是农发行客户由原来单一的粮食购销企业转变为多层次、多类型的经济实体，这些客户对农发行的需求已不仅仅是常规的存、贷款和转账结算服务，迫切需要的是为其提供技术含量高的综合性服务。同时，政策性业务与商业性业务分开管理，要求农发行必须按照现代银行制度的规范，以客户为中心的经营机制ABSTRACT With the deepening of the grain circulation system reform, to correspond to the customers from a single grain purchase and marketing enterprises to change into multi-level and multi-types of economic entities， the Agricultural Development Bank of China (referred to below: the Agricultural Development Bank) gradually reduce the policy business and increase the commercial business, these customer’s dem