A Strategic Transition, 1987-1992 (Abridged).pptVIP

“A Strategic Transition, 1987-1992 (Abridged)” Frito-Lay Product Line Market dominator in the salty snack industry These are the brands currently marketed by the company: January 1987 Michael Jordan, CEO of PepsiCo Worldwide Foods, took charge of Frito-Lay following Willard Korn’s resignation Abandoned the micromarketing strategy (centralized decision making) Reestablished consistency company-wide Maintained KAM positions salesforce segmentation Implemented the HHC technology Reaffirmed the strategic transition, but refocused its execution Three Lessons Learned: Vision of change must be sh