T h e Im p act of R etrieval O rder on E n dow m ent E ffect and Its
D evelop m en t T h rou gh H u m an L ife
A b s tra c t
E ndow m ent effect is one of the m ost im portant elem ents of decision m ak ing,
w hich m eans that people valued high er w hen the object w as th eir ow ns than is not
theirs, that is to say, on e has the ow nership or not of an object w ould have an effect on
value assessm ent. T he present paper w as based on Preference-as-M em ory, and w as
guided by Q uery T heory, w e carried out three experim ents, illum inating the
p sychology of sellers and buyers; applying th
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