互联网和大数据下的精准营销.docx

互联网与大数据环境下精准营销的认识2016年6月12日目 录一、营销管理科学的理论依据···································································21、管理科学的基本观点·····················································································22、管理科学的要义及影响·················································································2二、互联网和大数据涵盖了营销端连接客户的全过程························31、传统展示与集客受到时间、空间限制···························································32、产品在经销商端和客户端信息不对称，互联网是对称的······························33、品牌推广和客户关系管理带来的变化···························································44、精准营销，随着互联网和大数据技术的发展，使销售形式带来质变······