基于背包旅游者行为特征的乡村背包旅游线路设计——以岳西县为例毕业论文.docVIP

本科毕业论文（设计） 题 目 基于背包旅游者行为特征的乡村 背包旅游线路设计 ——以岳西县为例 院（系） 历史旅游文化系 专 业 旅游管理 学生姓名 李叶情 学 号 指导教师 曾静 职称 讲 师 论文字数 完成日期:2013年6月2日 巢湖学院本科毕业论文论文 基于背包旅游者行为特征的乡村背包旅游线路设计 ——以岳西县为例 摘 要 公寓式酒店是在北京奥运会和上海世博会之后兴起的一个新的酒店经营模式,但在近几年快速发展过程中也出现了很多问题。文章共分为五个部分：第一部分以介绍公寓式酒店起源和定义为开头,对公寓式酒店的定义和特征作了详细分析，并将公寓式酒店与酒店式公寓作比较，更加明确公寓式酒店的内涵；第二部分对公寓式酒店产品进行SWOT分析，从而正确定位公寓式酒店的经营管理模式；第三部分挖掘公寓式酒店发展中出现的问题以及所面临的困境，提出解决方案；第四部分给出新的市场定位，公寓式酒店应当具备固定的客户群，这类客户是支撑公寓式酒店发展的重要力量；第五部分对公寓式酒店的管理提出积极建议，强调政府的宏观调控作用，公寓式酒店需要政府推出有效政策，加上酒店管理公司和投资者的共同努力，才能健康有序的发展。 关键词： 酒店；公寓式酒店；雅诗阁酒店 The Situation and Direction of Apartment Hotel Abstract Apartment hotel is a new business model in recent years after the Beijing Olympics and Shanghai World Expo. It has many problems because of its extremely fast development. The article is divided into five parts: The first part starting from the origin of apartment hotel, and made a systematic analysis of the definition and characteristics for apartment hotel. Then make a difference between apartment hotels and apartments to make the definition of apartment hotel clearly . The second part , make a analysis named SWOT for products of apartment hotel, to correct positioning of apartment hotel management mode.The third part ,find problems and difficulties from the development of apartment hotel and provide suggestions.In the part of four, the author design a new market positioning for hotel. Apartment hotel should have a fixed customer base, and the type of customer is an important force to support the development of apartment hotel. Finally ,the author put forward some suggestions for apartment hotel to stress the role of the governments macro-control power. Apartment hotel management requires effective government policies, coupled with t