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李 娜 Abstract: Tourist psychology is a new discipline, plays an important role in tourism service, and it is the travel industry practitioners of the required course as tourism. Because you have to understand the tourists, traveling, living TWT, eating, shopping and amusing aspects of tourism，and know the psychological activity in tourism service process should be how to provide psychological service and provide functional service combine； to the greatest degree of for tourists provide considerate and satisfactory service. In tourism services, tourism service personnel service o