消费者行为学重点之英汉对照.docVIP

课程 消费者行为学（双语）对照 1.The theory of Maslows hierarchy of needs physiological needs esteem needs Society needs self-realization needs 2.The driving force within individuals that impels them to action. Satisfy Needs Motivation action 3.a specific goal; substitute goal 4.Personality and self the inner Psychological characteristics that both determine and reflect how a person responds to his or her environment. self-image or perception of self, are very closely associated with personality 5. id, superego, and Ego The id was conceptualized as a warehouse of primitive and impulsive drives---basic physio