lecture 2 报刊新闻综合知识(上).ppt

Lexical features of headlines Short words, carrying unfamiliar meanings Notables Urge India to End 145-Year Ban on Gay Sex (By SOMINI SENGUPTA. A6. NYT Sept. 16, 2006) [forbiddance] Abbreviations and acronyms W.H.O. Supports Wider Use of DDT vs. Malaria (By CELIA W. DUGGER. A8. NYT Sept. 16, 2006) Omission Price Index Moderated in August.(By Eduardo Porter. C1.　NYT Sept. 16, 2006) [The price index is moderated in August] Grammatical features of headlines Heavily modified nominal groups Recall of Infant Formula (By THE ASSOCIATED PRESS. A13. NYT Spet.16, 2006) Simple present tense and Present progressive tense The President: Bush Says G. O. P. Rebels Are Putting Nation at Risk (By JIM RUTENBERG and SHERYL GAY STOLBERG. A13. Sept. 16, 2006) Infinitive Illinois: Mayor Signs on to Proposal to Repeal Foie Gras Ban(By THE ASSOCIATED PRESS. NYT. A 13. Sept. 16, 2006) Passive constructions Forida: Disputed Execution Is Scheduled (By ABBY GOODNOUGH. NYT Sept. 16, 2006) Rhetorical features of headlines Alliteration Music Review: Still Here, Still Singing, Still Savvy. By Stephen Holden. NYT B15, Sept, 16, 2006) Rhyme Who’s near to Clinton’s ear? Bye, Bye American Pie (Pir suggests the American social welfare) Metaphor Curtain falls on South Africa’s Caesar. （By Oliver Kamm. The Times. Sept. 23, 2008）（Despite his often quirky views, Thabo Mbeki has left his country economically strong） Pun： Men recommended more clubs for wives [club: a society of people; a stick] Euphemism: People mourn departed king. Antithesis Mozambique: No Progress on Corruption (By Michael Wines. NYT A7, Sept. 16, 2006) Parody: 夫妻双双把婚礼 （夫妻双双把家还） How to write a headline Elephant type vs locust type of bulky stories. In the case of elephant stories, where there are several good news points of approximately coordinate interest and importance for which no common denominator标准can be found, the copy editor trains his gun on a vital spot and bags放入，获得the story with a single shot. In the case of locust 蝗虫 sto