小企业——选择判断复习重点.docxVIP

其他复习要点Chapter1：Serial entrepreneurs（选择）：Entrepreneurs who repeatedly start businesses and grow them to a sustainable size before striking out again.Lower Quality of Life until the Business Gets Established美国企业家最多25-34岁（B判断）Chapter2：Creativity and Innovation（简答/选择）Creativity – the ability to develop new ideas and to discover new ways of looking at problems and opportunities; thinking new things.记Innovation – the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives; doing new things. The Steps to a Patent（选择）Establish the invention’s noveltyDocument the deviceSearch existing patentsStudy search resultsSubmit the patent applicationProsecute the patent applicationChapter3：A Major ShiftFrom financial capital to intellectual capital.（选择）Human，Structural，CustomerStrategic ManagementIs crucial to building a successful business.Involves developing a game plan to guide a company as it strives to accomplish its mission, goals, and objectives, and to keep it on its desired course.Competitive advantage,（选择）the aggregation of factors that sets a company apart from its competitors and gives it a unique position in the market that is superior to its competition.Core Competencies（选择）Unique set of capabilities a company develops in key areas, such as superior quality, customer service, innovation, team-building, flexibility, responsiveness, and others that allow it to vault past competitors.Balanced Scorecards（选择）A set of measurements unique to a company that includes both financial and operational measures.Gives managers a quick, yet comprehensive, picture of a company’s overall performance.Four Perspectives:Customer: How do customers see us?Internal Business: At what must we excel?Innovation and Learning: Can we continue to improve and create value?Financial: How do we look to shareholders? Chapter5: Disadvantages of the Sole Proprietorship（选择）Unlimited personal liabilityLimited skills and capabilitiesFeelings of isolationLimited