Business buyer behavior includes retailers and wholesalers who buy things with the purpose of making.docVIP

Business buyer behavior includes retailers and wholesalers who buy things with the purpose of making a profit. 商业购买者的行为 ， 包括零售商和批发商谁买了旨在谋取利润的事情。 True 正确的 False 假 Business markets are _____ than consumer markets. 商业市场_____比消费市场。 considerably larger 大得多 slightly larger 略大 slightly smaller 略小 no different 没有什么不同 The main differences between the business to business (B2B) market and the business to consumer (B2C) market include all of the following except _____. 企业之间的主要分歧 ， 商业（B2B）的市场和企业对消费者（B2C）的市场包括以下除外 _____。 the differences in market structure and demand 市场结构和需求的差异 that people assume buying roles 人们以为买角色 the nature of the buying unit 对购买单位的性质 the types of decisions and the decision process involved 类型的决定和决策过程 _____ is demand that ultimately comes from the demand for consumer goods. _____是最终需求 ， 从对消费品的需求来。 Consumer demand 消费需求 Marketing demand 市场需求 Derived demand 派生需求 End-user demand 最终用户需求 Which of the following is not a characteristic of the business market? 以下哪一项不是业务市场的特点？ Business markets are more geographically concentrated. 商业市场在地域上集中。 Many business markets have elastic demand. 许多商业市场需求弹性。 Business markets have more fluctuating demand. 商业市场有更多变化的需求。 Business marketers have far fewer but larger customers. 商业营销人员少得多 ， 但大客户。 In recent years, relationships between business customers and suppliers have grown more adversarial. 近年来，企业之间的客户和供应商的关系已变得更加对立。 True 正确的 False (In recent years, business customers and suppliers have begun working together more closely as “partners,” not adversaries.) 假 （近几年，企业客户和供应商已开始合作的“伙伴”，而不是对手更密切的合作。） Which of the following is not one of the major types of buying situations faced by business buyers? 以下哪一项不是由企业购买者所面临形势的主要类型之一？ straight rebuy 直接重购 new task buy 买新的任务 online rebuy 在线重购 modified rebuy 修改重购 Which of the business buyer purchase decisions offers the greatest opportunities and the greatest challenges for marketers? 业务买方购买的决定提供了最大的机会和市场营销的最大挑战？ straight rebuy 直接重购 new task buy 买新的任务 modified reb