Chap0088(8-5考试).pptVIP

Chapter Outline 8.1 Corporate Strategy and Positive NPV 8.2 Decision Trees 8.3 Sensitivity敏感 Analysis, Scenario场景 Analysis, and Break-Even Analysis 8.4 Options 8.5 Summary and Conclusions Corporate Strategy and Positive正 NPV Introduce引进 new products Apple Corporation and the mouse Develop core technology Honda and small engines Create创造 barrier障碍 to entry Qualcomm’s patents专利权on proprietary专利 technology Introduce引进 variations更新 on existing现有 products Chrysler’s PT Cruiser微型货车 Create product differentiation Coca-Cola—it’s the real thing Utilize利用 organizational innovation创新 Motorola just