Part 8 following up business.ppt

Mini task Ⅲ. Translation Translate the following into Chinese. (1) While it is true that many businesses do already use exhibitions as a means of generating new business but many fail to maximize the potential of such events. Task 2 Planning Follow-up Activities (1) valued (2) fresh (3) competition (4) prospect (5) business cards Script A: Mrs. Lee, the Sales Manager of Golden Life. B: Mr. Lambert, the representative from AQL. A: Good morning, Mr. Lambert. Thank you for coming. B: Good morning, Mrs. Lee. I hope AQL can bring you valuable professional business advice on exhibition follow-up. A: That’s precisely what we need. As the trade show is closing in three days, we want an exhibition follow-up plan to help our marketing team obtain orders and network with prospects. We understand that AQL is a professional consultancy offering marketing advice, could you give us some tips on this exhibition follow-up plan? B: Sure. The first thing to remember is to follow up visitor leads right after the fair. If visitor leads are not immediately followed up, your investment in exhibitions will be wasted A: Why is that so? Script B: Immediate customer follow-up shows them they are valued. Moreover, it’s more effective to contact them while you are still fresh in their mind, before they get you confused with your competition. A: I see. If we wait 2 weeks, our competition will have got there first. When too much time has elapsed, a call can even be embarrassing, right? B: Yes. In this aspect, AQL gets on the phone the day after a visitor has come through your exhibition stand. Secondly, it is essential to screen all the leads to see who is a serious prospect. Don’t waste time on useless leads. A: Filtering out time wasters is a highly time consuming operation. How can we do that? B: You can do this by going through exhibition contacts, sorting out business cards and making calls. A: How is AQL going to do that for us? B: On an AQL exhibition follow-up campaign