商务英语听力4教案Unit2.docVIP

江苏城市职业学院外语系 教　案 教师姓名 倪玉琴 授课专业班级 09级商务英语1、2、3班 所在系部 外语系 课程名称 商务英语听力4 授课形式 自主学习＋讲授 授课日期 2010. 授课时数 授课章节名称 Unit 2 Product 教学目标 To understand the main ideas and select specific information while listening. To be familiar with related knowledge of products. To be able to talk about products. 教学重点、难点 Words and expressions Why Do They Buy Body Shop Products? On Products Does Your Company Want to Get a Winning Product? Developing New Products Useful expressions for describing Products 　教学设计 Warm-up activity 4 students in a group do presentation which is about building harmonious business relations with potential customers Discussing some more questions about how to establishing business relations when two companies have intention to cooperate with each other. Teacher presents some additional background information. Students read these exercise by themselves before listening to the material, then listen to the tape carefully and work out these questions Analysis and more drills Summarization and revision Activity 1, watch a piece of video about a presentation and answer some questions. Activity 3, imagining as a secretary, how should you do to help the manager draft a work routine 使用教具、设备 Audio room, multimedia 课外作业 授课后改进建议 Students finish Activity 2 alone Finish an additional task: Make a research on certain products according to the hints given below. 此为教案首页，后面接备课笔记具体内容。教案格式也可以自选，但是基本内容要具备。 Background information: Words and expressions: Effect, environment, package, presentation, awareness, ignore, subtle, collaboration, evolve, stimulate, compliance, subcontractor, adhere to, align…with, incorporate into, materialize, synthetic, applicable, idealize, finalize, life cycle. Useful expressions for describing products: Can you give me some information/details about this? What is special/unique about this? What are the specifications? This is one of our latest designs. Our company has the right product range for today’s market place, and ambitious plans for