Webinar_Presentation_(2011_06)___Atmel_LED.ppt

Tushar Dhayagude Marketing Director Tushar.dhayagude@ Girish Ramesh Marketing Manager Girish.ramesh@ Eg. MSL2041 Account discovery questions What application? How many LED strings? LED current Number of LEDs per strings White or RGB or other combination of LEDs Dimming options – PWM or analog Thermal management LED uniformity Protection diagnostics Input power source and specs Any special interface requirements Customer Specification Worksheet Driving LEDs Drive LEDs by providing Forward Voltage DC Current to set luminous intensity LED Characteristics LED Characteristics Drift over temperature Luminous Intensity Forward Voltage Color Color Temperature Multi-string LED driver requirements Dimming control - basic More on dimming control options Dimming control options – Atmel LED drivers PWM dimming Introduction to patented efficiency optimizer Initial Calibration and auto calibration Solid State Lighting SSL is divided into three categories Residential and Commercial - 1W – 25W Outdoor and Industrial - 20W – 75W Large Infrastructure - 65W – 5000W Infrastructure lighting Interior lighting Architecture lighting Case study – MSL2041: 4-string LED driver Case study – MSL2041: 4-string LED driver Atmel’s advantage in LCD-TV backlighting Superior Image Quality 5x increase in dynamic contrast Video SYNC, phase control, and black frame insertion Lower BOM Cost Up to 50% savings vs. competition Reduce/eliminate DC-DC converters Increased Efficiency Up to 10W power savings Lowest power dissipation allows for highest integration LCD TV Backlighting – Direct High Voltage Edge-lit II LED Driver Board Atmel support for LED lighting products Datasheets All datasheet briefs are on Atmel website on JUNE 7th Contact Product Marketing for any other documentation Product availability High Volume (25K) lead time will be 8-12 weeks Lower Volume (25K) lead times will be 4-8 weeks Stocking all products at US distributors Arrow Mouser by middle of Q2 Pricing All products are on Mode