StrategicPlanning-UniversityofKentucky.pptVIP

Strategic Planning Understand Strategy and how it differs from plans, and tactics Look at models of strategy development Understand the process of strategy development Product Life Cycle and Generic Strategies Functions of Planning Strategy The major courses of action that an organization should take to achieve its goals Plans-deal more with actions that should be taken Tactics-specific moves Intended and Realized Strategies Intended-Plans that managers develop Realized-What actions actually occur Unrealized-Plans that never occur Emergent Strategy-Unplanned actions that occur SWOT Analysis In