SuccessfulMarketingStrategiesforNonprofit.pptVIP

Successful Marketing Strategiesfor Nonprofit Organizations Thomas P. Holland, Ph.D. Professor and Co-Director Institute for Nonprofit Organizations University of Georgia Athens, Ga. Understanding our audiences is essential for the health of all nonprofits The external environment is increasingly turbulent, unstable, changing Constituents and supporters want more control, and loyalty cannot be assumed Informal networking is less reliable as source for money, volunteers, publicity Public policies are changing Demands for accountability are rising While some nonprofits are paying attention to