SONYNW–HD5MP3PLAYERMARKETANALYSIS.pptVIP

SONY NW – HD5 MP3 PLAYER MARKET ANALYSIS Mohammad Islam Arafat Salih Aydiner Information Retrieval – Fall 2005 12/07/2005 New Jersey Institute of Technology OBJECTIVES MP3 History Problem Statement Problem Description Utilized Tools Analysis Steps Text Mining Analysis Recommendations MP3 History Original name is MPEG Audio Layer 3 Invented in the late 1980s by the Fraunhofer Institute in Germany. Quality audio became transferable in the late 1990s Sony invented Walkman 1979 Around 1995 MP3 era has started Problem Statement Portable audio market was shifted from digital era that MP3 players became popular. Sony was famous for Walkman product. After digital portable audio players started popping up, Sony lost its market to other companies, like Apple Macintosh iPod, Creative, and iRiver America Problem Description Market Research using Text Mining What are the reasons Sony lost the market share? Design Issues Functional Issues Comparison with other competitors. Comparison was done between these products: Sony NW –HD5 iPod 20GB 4th Gen. Creative Zen Sleek iRiver H10 Utilized Tools Spiders – R –US - Developed by Artificial Intelligent Lab, Department of Info. Sys. Arizona - Free toolkit to provide tools for different types of functions ( spidering, indexing, searching) - It is used for spidering to facilitate the collection of reviews from various websites. Text Analyst - Text analyst helps you quickly summarize, efficiently navigate, and categorize the documents hierarchical - The software has limitations, and it wasn’t beneficial for the text analysis. - The software only highlights the text, it doesn’t have analysis part. - We didn’t use it Utilized Tools Convert Doc - Document Conversion Tool - Converts different formats to each other. - Due to limited version we didn’t use it. Web2Text - HTML to ASCII converter. - Keeps the URL visible - Due to limitation and an error we abandon. Utilized Tools HtmlAsText - Converts HTML f