Unit 1 Globalisation.pptVIP

Market LeaderCourse Book 3--Intermediate Business English Unit 1 Globalisation Learning Objectives: 1. To understand the concept of glabalisation and do discussion on it. 2. To manage telephone calls. Warming up When you see the word ‘Globalisation’, what do you think of ? Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world. Discussion 1. How do you understand globalisation? 2. Do you think globalisation is a recent trend? 3. Can you list any global institutions? 4. Are you in favor or against globalisation? Listening Recording 1.1 For and against globalisation Listen to the interview and answer the two questions on P6. Words and Phrases in Recording 1.1 Outweigh Rule the roost Give and take Flight of capital Gather pace New Words 1. Outweigh 胜过，优于 Example： The advantages far outweigh the disadvantages in this case. New Words 2. rule the roost 当家，称雄，独揽大权 Examples： Its Bills wife who really rules the roost in that family. Tommy is very bossy, he always wants to rule the roost. Reading 1 Words: 1. Exotic 2. aviation 3. centenary 4. aerospace 5. era Vocabulary: Entering new markets What does a company do to globalise? Vocabulary: Entering new markets Consortium 联合，联营集团，国际财团 Examples： A consortium of construction companies will build the power-station. The new aircraft was developed by a European consortium. New Words franchise 特许经营，专营权，特许权，经销权 franchiser, franchisee Examples： He runs his sandwich chain as a franchise operation. He have buy a hot dog franchise. Isnt the franchise restraining competition? Exercise: Vocabulary Complete the passage about the US retailer Wal-Mart with appropriate words from the li