BusinessResearchMethod2.pptVIP

PowerPoint to accompany Chapter 2 Approaches to Research Chapter Topics Paradigmatic issues Data issues The range of research methods Multiple methods - triangulation Choosing a method Paradigmatic issues Positivist and critical/interpretive research Qualitative and quantitative research Induction and deduction Experimental and non-experimental research Positivist and critical/interpretive research Positivist Researcher seeks objectivity/detachment World to be researched is external Deductive, quantitative methods common - similar to natural science model Critical/interpretive Researcher accepts subjectivity Researcher engages with research subject Inductive, qualitative methods common Qualitative and quantitative research Quantitative Involves numerical data Often involves large numbers of cases Seeks to generalise to whole population Qualitative Generally does not involve numerical data Generally involves small numbers of cases Findings typically not generalisable Induction and deduction Induction begins at A and moves to B then to point C Induction begins at C and moves to A then B Experimental and non-experimental research Experimental Research conducted in a controlled environment (eg. laboratory) Researcher has control over a limited number of variables Non-experimental Research conducted in a real world environment Researcher has no control over many of the variables involved Data Issues Primary and secondary data Self-reported and observed data Primary and secondary data Primary Data collected for the purposes of the research in hand Researcher is primary user Secondary Data already collected by other researchers for other projects or for non-research (eg. administrative) purposes Researcher is secondary user. Self-reported and observed data Self-reported data Research based on information provided by subjects - eg. in an interview Observed data Research is based on observation of subjects behaviour Range of research approaches Scholarship –