康耐尔大学外特教授演讲).ppt

Competitive Advantage Through HR What is Competitive Advantage and Sustainable Competitive Advantage? How Does HR help build them? How Can We Demonstrate Empirically the Value we Create through Driving Business Performance? So, what does it take??? Framework for understanding competitive advantage People-Value Conceptual Model Metrics tied to the model Data to prove the model, and thus the value of HR in driving business performance Value, Rareness and Imitability Southwest Airlines Compensation at mean of industry Turnover significantly lower than industry Top ten companies to work for Productivity - 81ee’s/aircraft vs.134 2.2 ee’s/1000 passengers vs. 4.2 Putting it to Work - Sysco Sysco Foods Entrepreneurial Culture No Corporate Authority to Demand HR practices Creates need for data driven persuasion SYSCO PROFILE #1 foodservice marketer distributor in North America Combined Foodservice Hospitality market of $190 Billion FY 2001 sales of nearly $22 Billion 140 locations 370,000 customers Approximately 275,000 products 50,000 associates Consistent Sales Net Earnings Growth Keys to SYSCO’s Growth Performance Customer Service Relationships C.A.R.E.S. iCARE Operational Strength Execution Operation efficiencies Technology Autonomous Operations Benchmarking Flexibility Financial Strength Reinvest for growth Strong cash flow Focus on Profitable Growth Leverage Customer mix penetration Market Opportunities Steady growth Small market share FY 2001 Operating Expense The Work Climate Survey at Sysco Rolled out in 2000/2001 Conducted twice a year with each company choosing which time Purely voluntary Conducted by Computer Assisted Survey Team (CAST) at Cornell Human Capital Metrics:Work Climate Survey Overview To be 4.0 Satisfaction Level or Higher To have 60% or higher of employees satisfied or very satisfied. To better leverage associates’ performance 85% of the companies have improved over previous year scores Five STAR ModelCreating a STAR or