喜来登酒店销售部操作规范OH-SM-CS-S003BrandIdentity.docVIP

Standard : To ensure the protection and correct use of brand identity by sales associates. This policy will maintain the consistency and clarification of the Sheraton brand. It is the responsibility of the Director of Sales Marketing to guard the correct use of brand identity that is a key component to the continued momentum of the brand’s success. The brand identity graphics standard is to be applied and used to ensure consistent application without compromise. 标准： 确保品牌正确使用。 这个政策将保持持续及使喜来登品牌更清楚。 正确使用品牌是确保品牌成功的重要元素之一。 4. 品牌鉴别标准是要保持品牌使用要前后一致。 Procedures: The Director of Sales Marketing will obtain from the corporate office all applicable and necessary brand identity graphics and specifications for use in the hotel. A master copy of the above will be kept in the Marketing Communications Department. The following check-list will be developed and a copy will be issued to all departments for their respective implementation. a. Signage Airport signs Billboards Flags and decals Information / directional Property identification Vans and vehicles SPG Levels shall have signs at the elevator landing identifying it as such Signs in hallways and lounges shall be in compliance with graphics standards. Printed Material Advertising Brochures Business forms Folios, registration cards, guest checks Menus Name badges Stationery/ envelopes c. Guestroom Supplies Do Not disturb hangers Guest folder / compendium Matches Shower cap Laundry bag with slip Notepads and pens / pencils Soap Shampoo and conditioner Room key card 程序： 市场销售总监将负责建立所有的关于酒店可适用的必要的用图表和详细 说明来保持品牌的一致性。 总的存档将放在公关部。 提供下列内容复印给所有部门。 符号 机场标志 广告牌 店旗和印花 情报和方向 性质确定 增值网络和传达媒介 塔楼电梯升降处要有标志 走廊和大厅的标志要依据图标 印刷资料 广告宣传 小册子 商务来往表格 帐单，入住登记单，客人发票 菜单 名牌 信纸和信封 客房用品 免打扰牌 客人服务指南和纲要 火柴 浴帽 带绳的洗衣袋 便签和钢笔/铅笔 肥皂 香波和护发素 房卡 Sheraton Sanya Resort 三亚喜来登度假酒店 Standard Procedure 标准与程序 Position: Convention Service Coordinator 职位:会务协理 Department: Convention Services 部门：会务部 Dept. Head: Belinda Goh 部门总监：吴肖娟 Initiated by DOSM: 市场销售总监拟搞：吴肖娟 Appr