Apple苹果产品介绍PPT.pptVIP

Apple Computers Jessica Bourgoin Amy Kakuk Beth Theriault 04/25/2005 Outline Brief History of HD Where we are now Vision and Mission External Analysis CPM EFE Summary Internal Analysis IFE Financial ratio analysis Net Worth Analysis Summary Strategic Analysis SWOT Matrix SPACE Grand Strategy Matrix IE matrix BCG Summary Possible strategies QSPM Recommendations Strategic implementation and desired results Objectives Goals History 1976-1978 Wozniak and Jobs form the Apple Computer Company on April Fools Day. Wozniak and Jobs finish work on a preassembled computer circuit board. It has no keyboard, case, sound or graphics. They call it the Apple? I. The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of $666.66. Apples first formal business plan sets a goal for sales to grow to $500 million in ten years. As it turns out, the company will pass that mark in half the time. Apple I computer boards are sold through 10 retail stores in the U.S. Apple moves from Jobs garage to a building on Stevens Creek Boulevard in Cupertino, California. The new Apple? II is unveiled at the first West Coast Computer Fair. It is the first personal computer able to generate color graphics and includes a keyboard, power supply and attractive case. The Apple logo as seen today is designed by Rob Janoff, art director for Regis McKenna Advertising. Regis McKenna Advertising launches its first ad campaign for Apple. Although advertising is initially aimed at electronics enthusiasts, Apple will soon become the first company to advertise personal computers in consumer magazines. Monthly orders reach a $1 million annual sales rate. History 1978 Apple introduces various interface cards for connecting to most printers. Apples Disk II? is introduced at the Consumer Electronics Show. It is the easiest to use, lowest priced, and fastest mini-floppy disk drive ever offered by a computer manufacturer. It will make possible the development of seriou