卢永峰：中国式整合销如何“俘获”终端市场.docVIP

卢永峰：中国式整合营销如何“俘获”终端市场 前言：市场营销中，终端是上连厂家、批发、代理商、经销商，下连消费者的重要纽带，担负着促成消费者购买行为的重要任务，终端的运营成功意味着产品价值的实现，也标志着企业利润的最终达成，因此，终端市场是未来的决胜地，谁掌握终端谁就是赢家。那么，企业怎样才能有效运营终端，顺利“俘获”终端市场呢？著名品牌营销策划专家、索象营销策划机构董事长卢永峰告诉我们一个答案：中国式整合营销模式。中国式整合营销是针对中国特色的竞争环境、中国特色的消费行为和心理、中国特色的文化环境，以中国企业实践案例和中国消费者为研究对象吸收科学共性的基础上的中国特色的营销理论能够体现中国力量的营销方法战略性地审视整合营销体系，从而制定出符合企业实际情况的营销市场研究与诊断、品牌战略规划、营销战略规划、新品上市规划、招商策划、终端实战与渠道优化、营销管理咨询、品牌设计、影视广告创意与制作、公关传媒、网站建设、微营销网站、网络营销推广、电子商务平台搭建、互动营销、APP开发、营销培训等产品陈列与展示门面广告招贴画、吊旗、展示柜销售营业员的现场促销、有奖销售、配赠销售的硬终端设施可以在提升产品品牌形象和品牌附加值的同时，形成良好的购买氛围，提高购客的购买欲望。与硬终端相比，软终端的工作conferences, learned superiors policies; reports, you can learn to deal with problems, art, just wanted to learn, to learn at any time. To continuously expand the scope of the study. The complexity and comprehensiveness of our work, decided to not only do we want to be professionals, or if generalists, to dabble in different areas of knowledge. Mastery of knowledge not only to have knowledge to rational analysis. This on requirements we, not only to learning national of route, and approach, and policy, also to learning national of legal, and regulations; not only to with political theory armed mind, also to with economic theory guide work; not only to read history, also to read history; not only to absorption SM of mirror, also to gets is of road; not only to from local learn, also to to outside learn; not only to to books learn, also to field study learn. 　　Therefore, I would encourage you, and more to the outside world when I have time to take a look at, take a stroll, outside developments, learn other peoples development approach, and then come back to guide our work. Second, we must think. Learning without thought to overshadow, thinking without learning is perilous. We want to foster the character of advancing with the times, forge ahead, often reflect themselves in adapting to the new situation on whether there are delays, have anything to fear in the reform and innovation, whether in terms of accelerating the develop