Presentación DataCrédito.pptVIP

Reaching the customer and the publicMaking new opportunities work2001-2004深入客户与公众，充分利用新机会2001-2004Public Policy for Credit Reporting Systems征信体系公共政策The World Bank世界银行 Objective 目标 In 2001 DataCredito faced new business opportunities limited by a negative environment 2001年DataCredito面临着新的商业机会但却受到了不利环境的限制 Strategy involved two basic pillars to achieve medium term business objective 采用双支柱战略以实现中期商业目标 Communication strategy required a multi year effort* 沟通战略需要数年的努力* Datacrédito’s executives visited major cities to explain key issues Datacrédito的主管人员到各主要城市解释关键性问题 Mass media was used to illustrate key messages利用大众传媒说明关键信息 Leading journalists provided input to educate citizenship知名记者为公众教育活动提供帮助 A mass media campaign* was launched to highlight positive data relevance 开展大众传媒宣传活动，突出正面数据的实用性 An strategy was laid out to improve customer loyalty at all organizational levels 推行战略以提高所有组织层面上的的顾客忠诚度 Active participation in industry events where we reinforced the brand positioning 积极参加行业活动以巩固品牌定位 Work sessions with client to discuss new products and ideas 举行工作会议，同客户讨论新产品和新构想 Multiple elements developed to enhance brand presence and recognition at client′s workplace 发展多种元素，提高产品在客户工作地点的品牌存在和认知度 Interactive games with clients via internet to gain product understanding and brand loyalty 通过因特网同客户进行互动游戏，提到对产品的理解和品牌忠诚度 We have created permanent communication channels with customers as Expreso 我们已经同顾客建立了永久性的沟通渠道（Expreso) At Customer Service Centers we provide personalized service to both subscribers and citizens 在顾客服务中心，我们向用户和居民提供了个性化的服务 Internet communication is becoming the main channel used by our clients to make inquires 因特网正在成为客户咨询的主要渠道 As a result we have been able to expand our product portfolio and improve our revenues significantly其结果就是，我们可以增加我们的产品种类，同时极大地增加我们的利润 Unit of measure * Footnote Source: Source Working Draft - Last Modified 07/09/2004 06:22:45 p.m. CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part